Classic Copywriting Tactic Used In High-selling Magalogues Works Ten Times Better Than "sampling"

If you sell an information product that is basically paper and ink, and are giving out free chapters or free issues (if it's a newsletter) in order to get persons to buy, then please read that article very carefully.Listen to this:If you're like me, and on a lot of different mailing lists getting a lot of direct mail offers for books and subscriptions, then you have probably been sent free "samples."By free samples I mean, they sent you a free issue of their publication or a free chapter of their book.I see that at least once per week and it's extremely rare when I see it happen from the same company twice. Because it usually doesn't work.There are exceptions, ovbiously. But in general, free samples like that work agaisnt you.
They cheapen the value of what you're offering and persons don't guess of it as something they should pay for.On the other hand, the savvy direct mailers (and that also applies online, in case you sell via the Internet) do things a little bit differently.They "sample" -- but not in the same way.You see, what they do is something called "demonstration." Which means exactly what it says: They demonstrate what they're selling right in the ad.Let me give you an example of what I'm talking about from a real ad I just got in the mail the other day.It's a magalogue selling the world-famous newsletter "Health And Healing", and on page four of the ad, they demonstrate the knowledge of the author(s) and show you a real "secret" you can actually use if you ever happen to have gangrene (not a pleasant condition to have).And by showing you that special cure (as well as other cures peppered throughout the rest of the ad), they tell you exactly the kind of information you can expect if you buy their newsletter. It's shows they're real and they know what they're talking about.This is a classic magalogue "secret" that's been used for years, and yet so few copywriters use it.And you know what?